Case Study Barilla s Supply Chain Management Essay

IE 7325 Supply Chain Management Case Study-5 fw9795@wayne.edu Barilla SpA Summary: Barilla an Italian pasta maker founded on 1875 as a small shop in Parma by Pietro Barilla. They were known for their pasta and bread products. In 1940s, they evolved into large vertically integrated company with flour mills, pasta plants and bakery products throughout Italy. As increase in competitors the brand value of barilla is increased by their high product quality. In 1971,the company suffered huge debt because of their decision to construct a state of art pasta plant in Pedringo.So the company’s was sold to an American multinational firm W.R.Grace,Inc.But the company struggle to pay off its acquisition then they sold back to Barilla. The market condition was improved and the company enjoyed an annual growth of 21%and decided to expand their business internationally. They forecasted potential increase in the Eastern European market in the future. Barilla comprised of its three brands: the barilla, Voiello and Braibanti with respective of its cost from low to hi gh. Barilla owned an extensive network of plants throughout Italy. Whereas the R D facilities and pilot production plant in Pedringo is used to develop new products. They divided entire products into two categories Fresh and Dry products based on their shelf lives. The dry products are about 75% of sales and 800 different packaged SKUs.The company owned two Central Distribution centers: The Northern atShow MoreRelatedBarilla Case Study1728 Words   |  7 PagesBARILLA CASE STUDY REPORT 1. Introduction Barilla was founded in 1875 in Parma, Italy by Pietro Barilla. It used to be a small store that sold pasta and bakery products. In the 1960s, it differentiates itself from competitors by producing high quality product with noticeable packaging and marketing campaign. In the 1970s, due to the big investment for pasta plant, Barilla was in huge debt and was sold to WR Grace (a multi national firm). 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The principle of Just in time is to eliminate sources of manufacturing waste by getting the right quantity of raw materials and producing the right quantity of products in the right place at the right time.(1) In this way, manufactures receive parts and materials â€Å"just in time†Read MoreAmerican Tool Works2448 Words   |  10 PagesVILLANOVA UNIVERSITY VILLANOVA SCHOOL OF BUSINESS FTE MBA Program CMB 8050 - 001: VIRTUAL SUPPLY CHAIN MANAGEMENT Spring 2010 Dr. Matthew J. Liberatore Phone No.: (610) 519-4390 Office: 3072 Bartley Hall Fax No.: (610) 519- 6566 E-mail address: matthew.liberatore@villanova.edu Class web site: http://www.homepage.villanova.edu/matthew.liberatore/CMB8050 Class schedule: Thursdays 6:00 p.m. – 9:30 p.m. Office hours: Tuesdays and Thursdays 11:00 a.m. – 12:00 p.m., Thursday 5:30 p.m. –Read MoreSupply Chain Management at WUp Bottlery1938 Words   |  8 PagesLINCOLN UNIVERSITY EXTENSION in Addis Ababa Course Title: Import-Export Management (BA318) Global Supply Chain Analysis-W’up Bottlery Submitted to: Mike Guerra, Ed.D Prepared by: Group 2 Abiy Hailemariam- 70120 Abaynesh Mekonen-70119 Daniel Assefa-70126 Eskatnaf Lulseged-70129 Menkir Hailu-70130 Yetenayet Befekadu-70147 June 2015 Supply- Chain Management at W’Up Bottlery Background W’UP Bottlery is one of the four bottling company which produces and distributes Coca- Cola and other soft drinksRead MoreCase Study20441 Words   |  82 PagesScience Title â€Å"SUPPLY CHAIN MANAGEMENT† Graduation Project Course: PRODACTION SYSTEM CONTROL Skopje - July, 2011 1 Faculty of Technical Science Title â€Å"SUPPLY CHAIN MANAGEMENT† Graduation Project Course: PRODACTION SYSTEM CONTROL Mentor: Prof. (Tarik CAKAR) Performed by: Enis SELAM, Student ID No.08/09.20 Enis_slm@hotmail.com Skopje, July, 2011 2 BRIEF CONTENTS Preface xiii Part I -- Building a Strategic Framework to Analyze Supply Chains Chapter 1 Understanding